Passback vs FunnelFox
FunnelFox: AI-generated funnels, payment orchestration across 60+ providers, analytics and A/B testing, priced on commission. Passback: a web paywall and the return into your app, on your own Stripe account, for $250 a month. The comparison below notes where each is the stronger choice.
Why a flat rate
At $250 a month, a developer doing $10,000 a month through web checkout pays 2.5% of it. One doing $50,000 pays 0.5%. A percentage stays a percentage as the revenue grows, which is the point at which the saving from selling on the web starts to matter.
There is no sales call and no minimum. Connect a Stripe account, publish a funnel, and the first payment can land the same afternoon.
Customers and subscriptions are on your own Stripe account, as direct charges with no application fee. Leaving costs nothing: the subscriptions keep billing and the records stay where they were.
FunnelFox charges a commission on revenue, so its cost rises with yours. Passback now ships five acquisition funnels to start from (see templates), an email step before the paywall, and an abandoned-checkout reminder, so the gap between “they generate funnels, we do not” is narrower than it was. What they still do that we do not: generate a funnel from a prompt, orchestrate payments across many providers, and run cancellation flows.
Side by side
Pricing
PassbackA flat monthly price. No per-transaction fees and no revenue share.
FunnelFoxCommission on revenue; the rate is not published on the site.
Payment account
PassbackYour own Stripe account. Direct charges with no application fee; customers, subscriptions and prices belong to you.
FunnelFoxTheir billing layer, orchestrating many payment providers. Customers and subscriptions live in their system.
Returning to the app
PassbackClaim by device: one query parameter and one GET, nothing declared in Xcode. Or a URL scheme for an instant return. PassbackKit for Swift.
FunnelFoxSDK and integration documented in their developer docs.
Building the funnel
PassbackA storyboard editor rendering the production components, with a live preview on four devices. Templates to start from.
FunnelFoxAI generates a full funnel from a prompt, from templates across 23+ niches.
Analytics
PassbackDrop-off by screen in distinct people, answer distributions, traffic sources. Seven, thirty or ninety days.
FunnelFoxReal-time dashboards, ROAS and LTV by source, screen-level drop-off.
Split tests
PassbackA second funnel served to a share of visitors at the same address, sticky per visitor. Results side by side.
FunnelFoxConcurrent experiments; AI suggests the next one.
Ad attribution
PassbackMeta Conversions API and TikTok Events API postbacks on payment, plus their pixels when you provide the ids.
FunnelFoxBuilt in, with ROAS reporting.
Cancellation flows
PassbackNot provided. Cancellation is handled on your Stripe account with Stripe's tools.
FunnelFoxCancellation flows to recover churn.
Best suited to
PassbackIndependent and small iOS teams who want to own the customer relationship at a fixed cost.
FunnelFoxGrowth teams running paid acquisition at scale.
Where FunnelFox is the better choice
If you run paid traffic across several markets and want generated funnels, payment orchestration across providers you do not currently have, and failed-payment recovery across those providers, FunnelFox is built for that and Passback is not. The trade-off is commission-based pricing and customer records that live in their billing system rather than your Stripe account.
Where Passback is the better choice
You want customers on your own Stripe account, so that changing tools later means rebuilding a few screens rather than migrating subscriptions. You want a fixed monthly cost. You want a return flow your app can adopt in an afternoon with nothing declared in Xcode. And you prefer to write your own paywall copy.
FunnelFox's details were checked 13 September 2026, from funnelfox.com and its public docs. If a row is out of date, let us know and it will be corrected. Source: funnelfox.com