Guides
What to know before building a web funnel for an iOS app. Written for a developer deciding, not a team already decided.
9 minute read
Web-to-app funnels, explained
Why an iOS app would sell on a web page, what Apple permits, what the trip back into the app looks like, and where the money goes.
6 minute read
Showing a web checkout link inside an iOS app
Where the link is allowed today, what App Store review looks for, and how the SDK keeps the button out of the storefronts where it is not.
7 minute read
Apple's commission against Stripe's fees, on one subscription
The arithmetic on a $9.99 month and a $59.99 year, the costs the web adds back, and where a flat-priced tool breaks even.
8 minute read
Getting the customer back into the app after Stripe Checkout
Why the success URL is the hard part, five ways back into the app, and which survives in-app browsers and a customer who has not installed it yet.
6 minute read
Web purchases in an app that already runs on RevenueCat or Adapty
Keep the entitlement check you have: how a web purchase is granted server to server, kept in step, and what it looks like in their charts.