Passback vs RevenueCat
RevenueCat: The subscription infrastructure most iOS apps already use, with web paywalls and web billing added alongside the in-app side. Passback: a web paywall and the return into your app, on your own Stripe account, for $250 a month. The comparison below notes where each is the stronger choice.
Pricing
PassbackA flat monthly price. No per-transaction fees and no revenue share.
RevenueCatPriced on tracked revenue; see their pricing page for the current schedule and free tier.
Payment account
PassbackYour own Stripe account. Direct charges with no application fee; customers, subscriptions and prices belong to you.
RevenueCatWeb billing runs through RevenueCat; entitlements are unified with App Store and Play purchases.
Returning to the app
PassbackClaim by device: one query parameter and one GET, nothing declared in Xcode. Or a URL scheme for an instant return. PassbackKit for Swift.
RevenueCatTheir SDK, already in the app if you use them for in-app purchases.
Building the funnel
PassbackA storyboard editor rendering the production components, with a live preview on four devices. Templates to start from.
RevenueCatPaywall builder with templates; web paywalls hosted by them.
Analytics
PassbackDrop-off by screen in distinct people, answer distributions, traffic sources. Seven, thirty or ninety days.
RevenueCatCharts across all stores, cohorts, MRR — the deepest subscription analytics in the category.
Split tests
PassbackA second funnel served to a share of visitors at the same address, sticky per visitor. Results side by side.
RevenueCatExperiments across paywalls and offerings.
Ad attribution
PassbackMeta Conversions API and TikTok Events API postbacks on payment, plus their pixels when you provide the ids.
RevenueCatIntegrations with attribution providers rather than direct postbacks.
Cancellation flows
PassbackNot provided. Cancellation is handled on your Stripe account with Stripe's tools.
RevenueCatNot a web-funnel feature as such; managed through the stores and their customer tools.
Best suited to
PassbackIndependent and small iOS teams who want to own the customer relationship at a fixed cost.
RevenueCatApps already on RevenueCat for in-app purchases that want a web door too.
Where RevenueCat is the better choice
If your app already uses RevenueCat for in-app purchases, a single entitlement across the App Store, Google Play and the web is a significant advantage, and their subscription analytics are the most complete in the category. Passback is narrower: a web paywall and the return into your app, on your own Stripe account, at a flat price. The choice depends on whether you want one system or direct ownership of the customer.
Where Passback is the better choice
You want customers on your own Stripe account, so that changing tools later means rebuilding a few screens rather than migrating subscriptions. You want a fixed monthly cost. You want a return flow your app can adopt in an afternoon with nothing declared in Xcode. And you prefer to write your own paywall copy.
RevenueCat's details were checked 13 September 2026, from revenuecat.com. If a row is out of date, let us know and it will be corrected. Source: www.revenuecat.com