Five funnels to start from.
Web-to-app funnels from the first question to the paywall to the app. Each one runs here as the real thing. Tap through it, then start from it in your dashboard and change the words.
8 screens · for habit and fitness apps
Habit and fitness
Three questions, a plan built from the answers, and a trial. The shape most fitness apps run ads to.
- 1QuestionWhat do you want to change first?
- 2QuestionHow many times have you started before?
- 3QuestionHow much time do you have on a normal day?
- 4Value propMost plans fail on day nine
- 5TestimonialI had tried four apps. This is the one where I am still here in month five.
- 6EmailWhere should we send your plan?
- 7ResultYour first two weeks
- 8PaywallStart with a week free
Suggested plans: Monthly $12.99 / month · Yearly $59.99 / year, 7-day trial. Created on your own Stripe account.
What do you want to change first?
Pick the one that matters most right now.
Streak — tap through it
8 screens · for habit and fitness apps
Calories and meals
What they want from food, how they have tracked before, and how much logging they will do. Then a daily target and a trial.
- 1QuestionWhat do you want from eating differently?
- 2QuestionHave you tracked food before?
- 3QuestionHow much logging will you really do?
- 4Value propYou do not need to weigh your lunch
- 5TestimonialReplace this with a real review of Plate. A short one about the first week reads best.
- 6EmailWhere should we send your daily target?
- 7ResultYour first week
- 8PaywallStart with a week free
Suggested plans: Monthly $9.99 / month · Yearly $49.99 / year, 7-day trial. Created on your own Stripe account.
What do you want from eating differently?
Pick the one that matters most right now.
Plate — tap through it
8 screens · for sleep and meditation apps
Sleep and meditation
Quieter copy, the same shape: what keeps you up, what you have tried, then a plan and a trial.
- 1QuestionWhat does a bad night look like for you?
- 2QuestionWhat have you already tried?
- 3QuestionWhen do you usually go to bed?
- 4Value propSleep is a habit, not an event
- 5TestimonialI stopped checking the clock at three. That alone was worth it.
- 6EmailWhere should your routine go?
- 7ResultTonight's routine
- 8PaywallSeven nights free
Suggested plans: Monthly $9.99 / month · Yearly $49.99 / year, 7-day trial. Created on your own Stripe account.
What does a bad night look like for you?
Still — tap through it
8 screens · for language learning apps
Language learning
Which language, why, and how much time. The result screen turns that into a first month.
- 1QuestionWhich language?
- 2QuestionWhy this one, and why now?
- 3QuestionHow much time, honestly?
- 4Value propYou do not need a thousand words
- 5TestimonialOrdered dinner in Lisbon after three weeks. The waiter understood me. I nearly cried.
- 6EmailWhere should we send your first lesson?
- 7ResultYour first month
- 8PaywallTry it free for a week
Suggested plans: Monthly $14.99 / month · Yearly $79.99 / year, 7-day trial. Created on your own Stripe account.
Which language?
Parla — tap through it
7 screens · for personal finance apps
Personal finance
Two questions, a short sales page, the email, a plan and a trial. Money is sold with an argument.
- 1QuestionWhat does money feel like right now?
- 2QuestionWhat would change things most?
- 3Sales pageBudgets fail because they are built for a month you will never have
- 4TestimonialI stopped opening my banking app with one eye closed.
- 5EmailWhere should your first week's number go?
- 6ResultYour first week
- 7PaywallTwo weeks free
Suggested plans: Monthly $8.99 / month · Yearly $59.99 / year, 7-day trial. Created on your own Stripe account.
What does money feel like right now?
Ledger — tap through it
8 screens · for all other apps
Quiz to plan
The shape without the subject: three questions, the reason, one voice, the email, a plan, the price. Change the words.
- 1QuestionWhat are you here to do?
- 2QuestionWhat has got in the way before?
- 3QuestionHow often can you show up?
- 4Value propOne thing at a time, in the right order
- 5TestimonialIt is the first thing like this I have kept up for more than a month.
- 6EmailWhere should we send your plan?
- 7ResultYour plan
- 8PaywallStart with a free week
Suggested plans: Monthly $9.99 / month · Yearly $59.99 / year, 7-day trial. Created on your own Stripe account.
What are you here to do?
Pick the closest. You can change it later.
Your app — tap through it
Or describe your app and start from a generated funnel; every line stays editable.